Looking to the most reliable specialists helps to ensure that you're receiving the most accurate, up-to-date, and useful search engine optimization information available. With that in mind, this article we feature 20 top search engine optimization experts and explain why they're worth following.
The Way SEO Specialists Can Help WordPress Users Before we dive to the list, it's worth mentioning exactly what makes someone a professional, versus somebody who just happens to be all talk and no action. The people who made it with this listing are pros mainly due to the depth of expertise that they have in advanced SEO, and also how they've leveraged that experience to other complementary regions of online marketing (which can be pretty much all of 'em).
While any SEO newcomer who's been in a position to rank for a long tail key word with low competition can write a blog article about how they did it (and then of course never upgrade it), those experts are far more sophisticated than that. They've dug deeper to SEO and know how to do all of the dirty work which accompanies position for highly competitive keyword phrases, working together with advanced tools, tailoring SEO demands for e-commerce purposes, analyzing all kinds of different sets of information, fine-tuning website code to the search engines, plus even more.
Many operate their own successful businesses online and have helped numerous additional business sites get more traffic. Some have even been dabbling in SEO since the mid-90s, back when many of us were wee nippers.
These individuals are the real deal, and all of them have the expertise and reputations to up them. Follow their updates and you'll never need to worry about getting duped ever again by people who keep circulating outdated or just plain wrong search engine optimization advice online.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with large brands such as HostGator, Turbo Tax, and Mint. He was the prior growth team leader at Treehouse and has done consulting work for several Fortune 500 companies and venture-backed startups. Eric is a regular contributor to reputable websites including Search Engine Watch and Entrepreneur, and he runs a site at Growth Everywhere where he covers business, entrepreneurship, and, of course, SEO.
Matt Cutts
Matt Cutts is head of the Webspam staff at Google. If there's just going to be one individual you'll follow for SEO news and information, Matt Cutts might as well be the one since he's got the Google connection. With more than 438,000 Twitter followers, he's among the very influential "net celebs" to follow and is basically the go-to guy for all SEO. Through the years, Matt has been helping business owners and webmasters work on improving their search positions by releasing countless videos and sharing valuable SEO advice.
Spencer Haws
Spencer Haws acquired his promise to fame building market websites before founding Niche Pursuits, where he writes SEO and entrepreneurship. In his initial years of experimentation, he constructed almost 200 niche websites while studying how to construct better quality websites and prevent slipping in Google rankings. He also 's also the creator of the key word tool Long Tail Guru, that has been called the number one keyword research and competitor analysis program.
Eric Enge
Eric Enge is CEO of Stone Temple Consulting, a digital marketing agency that specializes in SEO, sociable networking, and content advertising. He also 's also the lead author of The Art of SEO, possibly the most widely sold book on the subject of SEO, which he collaborated on with several other famous search engine optimization pros. He regularly directs his advice about SEO and marketing on sites like Forbes, Moz, Copyblogger, and others, while frequently writing for the Stone Temple blog.
Bill Slawski
Bill Slawski is just another SEO specialist who has been working with search engine traffic and internet marketing consulting since 1996. He also 's helped a variety of authoritative sites with their SEO, such as Harvard Business School, Johns Hopkins University, The American Psychological Association, Comcast, and much more. His blog, SEO by the Sea, is an excellent resource for anyone looking to stay at the top of relevant SEO news and information.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, yet another one of the very well-known and authoritative search engine optimization blogs on the web. He's also the founder of the popular and related website, Marketing Land. Believe it or not, Danny has actually been writing about how search engines work since 1996, practically back before Google even existed. He also 's been known as the Godfather of SEO and marketed another powerful SEO site he set -- Search Engine Watch -- back in 2006 for $43 million.
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